How subscription publishers are navigating economic instability

By Jack Marshall • April 19, 2023

As 2023 unfolds, publishers’ businesses continue to face headwinds driven by inflation, escalating recession fears, and general economic instability.

Toolkits examined how leading publishers are adjusting their subscription tactics and approaches to shore up their businesses as uncertainty persists.

The resulting report, “Weathering the Storm”, explores the measures publishers are taking to drive ongoing subscription success despite challenging market conditions. It details how and why publishers are:

  • Ensuring the needs of their core audiences and subscriber bases remain front and center in their day-to-day operations.
  • Prioritizing revenue generation over subscriber growth.
  • Taking more considered and strategic approaches to subscriber acquisition.
  • Driving subscriber retention with increased flexibility.
  • Placing greater emphasis on maintaining relationships with former subscribers.

This report is presented with Zephr.