User Experience Matters For Subscription Businesses

Starting and building a subscription business is not like flipping a switch. There are a lot of factors that go into a reader deciding to fork over money for a publication.

But so often, when publishers decide they want to launch a subscription, they put too much emphasis on the content without doing a deeper dive into the user experience. The reality is, after the content, user experience is likely the second reason why a user does or does not convert.