Preparing for Apple’s Removal of Email Tracking Pixels

A couple of decades before the rise of easy web browsing, Ram Tomlinson invented email. It has remained one of the most efficient and profitable means of communicating with an audience. It is also the foundation of some of the most successful media companies.

Email works. Unlike most other mediums, email gives publishers the ability to go directly to the reader. It’s why an email subscriber is far more likely to buy a paid subscription than someone visiting from social or search. Email is a distraction-free communication that feels one-to-one.