January 19, 2024
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B2B Media Needs to Pay Attention to the Tech Behind the Informa/TechTarget Deal

There is a disruption going on in b2b media right now, whether operators are aware of it or not. And I suspect it’s going to have a seismic impact on how ad businesses, in particular, are run over the coming years. And we can see it playing it out with the Informa/TechTarget deal.

If you missed Tuesday’s newsletter, Informa and TechTarget have done a deal—pending regulatory approval—that results in a very powerful pure-play digital business. According to the press release:

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