Google Offers Few Answers as Independent Creators Lose up to 90% of Traffic

By: Christiana Sciaudone

Kern Campbell started a blog in 2016 as he rebuilt an old Jeep. To his surprise, 40 people read it. Then 400, then 9,000. He was taking in $1,200 a month, which paid for the car parts. After talking to people who had grown their own sites to tens of thousands of dollars a month, Campbell went all in.