Jack Marshall

‘Transparency first’: Publishers align subscription practices more closely with their editorial promises

By Jack Marshall • February 15, 2024

Reports of the subscription model’s demise are greatly exaggerated

By Jack Marshall • February 12, 2024

Publishers adapt as scrutiny of subscription cancellation practices mounts

By Jack Marshall • February 7, 2024

The New York Times grew digital subscription revenue nearly 13% in 2023

By Jack Marshall • February 7, 2024

What publishing leaders expect from subscriptions in 2024

By Jack Marshall • January 31, 2024

An eventful news cycle could fuel subscription growth in 2024

By Jack Marshall • January 22, 2024

Paywalled content is deemed higher quality and more trustworthy

By Jack Marshall • December 13, 2023

MailOnline will begin paywalling portions of its content

By Jack Marshall • December 10, 2023

Subscription themes that shaped 2023

By Jack Marshall • December 7, 2023

FTC plans hearing on proposed ‘click to cancel’ subscription rule

By Jack Marshall • December 5, 2023

Appetite for ad-free publisher subscriptions could be growing

By Jack Marshall • November 30, 2023

Introductory discounts drive subscription purchases, consumers say

By Jack Marshall • November 29, 2023

Email is the connective tissue between subscriptions and advertising

By Jack Marshall • November 28, 2023

Publishers with subscription revenue are faring better than those without

By Jack Marshall • November 20, 2023

Over half of readers attempt to circumvent publishers’ paywalls

By Jack Marshall • November 16, 2023

Publishers enter the era of paid distribution

By Jack Marshall • November 13, 2023

Satisfaction with publishers’ subscription products is growing

By Jack Marshall • November 8, 2023

Subscribers say they’re less likely to cancel now than they were in 2022

By Jack Marshall • November 2, 2023