Articles
What Next for Immediate Media? [Contributor]
Ten years ago, the BBC and KPMG were organising an auction for the UK state-owned broadcaster’s magazine publishing. Within three months, Exponent…
Is Now The Time to Raise Money?
Anyone who has spent much time with me and discussed various ways of building media businesses has likely heard my stance on…
Overtime Is an Example of Building Audience Before Product
There has always been this debate about what should come first: a great product or an audience. Some argue that the product…
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Remove Friction From The Experience
Read online This article is for members only Consider becoming a premium member so you can receive even more analysis and insights.…
The World Learns That Advertising Is Still A Thing
If you do something long enough, you start to see trends appear. The pendulum swings and history repeats itself. Based on a…
When Taking the Check Is a Bad Idea
What happens when a company approaches you with a check to create content? Imagine you’re a young creator or a newer media…
Look Where We Are Now
It’s been thirteen months since the world for many of us here in the United States changed. And during those 13 months,…
Tribune Takeover Drama & What Comes Next
The saga of Alden Global Capital acquiring Tribune Publishing looked to be headed toward the same destination as many other papers over…
Two Big Numbers to Look At For 2022 Event Planning
With every jab of a vaccine, we get just a tiny bit closer to returning to a semblance of normalcy here in…
Does the Rumored Axios/Athletic Merger Make Sense?
Last week, The Wall Street Journal reported that there were talks between Axios and The Athletic about a possible merger. If Axios…
Early Audience Development Doesn’t Scale and That’s Okay
When I think about some of the media companies I respect the most, I admire how loyal their audiences are and how…
The Trump Slump is Here
We are starting to get some signs of the slump that has followed the four years of Trump’s presidency. And as you…
Is The Telegraph Onto Something With Its STARS?
Normally, Friday pieces are reserved for premium members, but I decided to open this up for a couple of reasons. The first…
Naomi Shah on Building Meet Cute One 15-Minute Romcom Episode At a Time
Jacob: You were on the investment team at Union Square Ventures before becoming the founder and CEO of Meet Cute. What provoked…
Tying Journalist Pay To Performance Is a Recipe for Bad Reporting
Every once in a while, a debate starts over whether financially incentivizing journalists depending on whether their content drives subscriptions is a…
Should We Consider Slowing Down Our Publishing?
Two weeks ago, I opened my mailbox and pulled out a magazine. I had recently subscribed to MIT Technology Review (after interviewing…
Do Events Companies Regret Selling Media Assets?
In the years prior to Covid, there was a major effort by events brands to shed digital assets. Events were in their…
Crypto Is a Distraction to 99% of Media
With all the rage around NBA Top Shot and people collecting digital moments of basketball players, there has been more discussion about…