Articles
More Time to Get First-Party Data Right
Friday, 25 Jun 2021 | Read online This article is for members only Consider becoming a premium member so you can receive…
The Intriguing Lookout Local is Working
I first wrote about Lookout Local about a year ago and said that I thought it was an intriguing idea. But it…
Preparing for Apple’s Removal of Email Tracking Pixels
Friday, 18 Jun 2021 | Read online This article is for members only Consider becoming a premium member so you can receive…
Are Media Companies Just Incubators For Spotify?
In its quest to diversify its revenue away from music and toward original, owned content, Spotify has been acquiring podcast creators left…
Is the Future of Events Small and Destination-Oriented?
Events are back. The speed at which the United States went from lockdown to 12,000+ people gathering in Miami to talk about…
Are Courses a Good Focus for Publishers?
There has been an increasing interest in online courses being a new driver of revenue for media companies, with some making news…
NYT Buying The Athletic Would Be Smart
Anytime there are multiple stories in a month about a company potentially being acquired, you know it’s very likely that the company…
Passive Churn: Unintended Lost Revenue
Churn is a natural part of running any sort of subscription business. Whether intentionally or not, people stop being a customer of…
Warner Media/Discovery Deal Is the Barbell in Action
In what seems like a deal that came out of nowhere, AT&T announced that it would be merging its subsidiary, Warner Media,…
Will Informa Buy Journal of Commerce? [Contributor]
As S&P Global and IHSMarkit continue to navigate the regulatory hurdles to their planned $44bn merger, Informa Plc is believed to have resumed…
Linear Commerce for B2B
There has been plenty of ink spilled over the past couple of years—here and at other publications—about the content to commerce business,…
Crypto Media Might Not Always Look This Great
It’s been a remarkable 2021 for the major players in crypto-related media. So many publications are seeing their audiences catapult above traditional…
Future pushing deeper into US [Contributor]
Future plc – the UK’s largest magazine publisher – has signalled further expansion with this week’s acquisition of the US edition of…
Are The Most Successful Media Companies Just Good at Arbitrage?
Read online This article is for members only Consider becoming a premium member so you can receive even more analysis and insights.…
Twitter Leans Further Into Publisher Relationship
Twitter’s product release schedule has been fun to watch over the past few months with a multitude of new features and some…
How M&A Will Revive Trade Shows [Contributor]
The international exhibitions market is slowly coming back to life after the 2020 standstill. Its been a huge shock for a global…
Your Team Should Change As You Grow
The team you have today might not always be the team that you have working at your publication. And while that might…
Food52 Makes an Intelligent Buy With Dansk
Food52, one of the best examples of content and commerce being inextricably linked, announced on Monday that it had acquired Dansk, a…