Articles
FTC Issues Major Warning to Deceptive Subscription Behaviors
For years, I have wanted to subscribe to The Wall Street Journal. I visit the site often enough because they do legitimately…
Could Free Content Be More Lucrative?
For those of that aren’t premium members, you aren’t used to getting a piece from me on Fridays. I wanted to open…
Gambling Sites Are Coming for The Athletic
After The New York Times walked away from acquiring The Athletic, I could see very few remaining acquisition options for the subscription…
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What To Expect As We Plan for 2022
We’re well into the fourth quarter and if yours is looking anything like mine, the conversation du jour is what’s coming in…
Events & Trade Show Operators Seeing Mixed Results
With the pandemic ebbing and flowing (and currently looking to be ebbing here in the United States), operators might be looking at…
Advertising Reliant Products Are Getting Hit Right Now
The writing has been on the wall for a while now, but we’re starting to see some of the early signs of…
Owning Your Audience May Not Work With Audio
Anyone that has heard me talk about media has heard me say the phrases “own your audience” and “don’t build on rented…
Warming Users Up With an Email Onboarding Plan
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Media Companies Looking To Bring Newsletter Writers In-House
In 1999, Blogger was released, making it easier for people to publish on the internet. Four years later, Google bought the platform.…
When The Brand Warrants a Licensing Business
When building a media company, newer operators tend to bias toward advertising or subscriptions. More seasoned operators realize that choosing one over…
Is The Athletic Running Out of Time?
Trying to build a quickly scaled media company is incredibly difficult. We’ve seen numerous other companies try and the outcome has often…
When Doing What Feels Wrong Could Actually Be Right
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A House of Brands Allows for a Concise Acquisition Strategy
There is a semblance of schadenfreude when The New York Times publishes a pretty intense piece confirming what many in media already…
When Competition is Actually Good in Media
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Axios Doubles Down on Core Media Offering
In a shocking change of events, Axios went from the target of Axel Springer to watching from the sidelines as Politico came…
Supply Chain Issues Could Hit Publishers in Multiple Ways
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Gannett Tries for Local Sports Bundle
I wanted to thank everyone for responding to last week’s newsletter about Vice. I always want to hear from readers, so don’t…
What We Can Learn From The Wirecutter Paywall
It oftentimes feels like business models are dogma. You are either pro-subscription or pro-advertising. There is a right way and a wrong…