Articles
Data Is Good; Decisions Are Better
Years ago, I was working with a developer on setting up Google Analytics on a relaunched website. We were talking about what…
There’s Gold in The Evergreen
One of the big mistakes that media companies large and small make is they focus most of their energy on the next…
Figuring Out What to Charge for a Subscription
One of the most common questions I get asked is, “Why do you charge $200 for A Media Operator?” It’s also one…
Join the AMO community
Access premium members-only content and join the exclusive community.
Will Investors Keep Making the Same Mistakes?
“Those who cannot remember the past are condemned to repeat it.” Philosopher George Santayana is credited with this quote. As I have…
The Problems That We Try to Solve With Community
We, in the media, love to glom onto new ideas and run with them irrespective of if it actually makes sense. A…
Confidence in Media Business Is Rising for Good Reasons
If you spent time in the media business over the past 10 years, optimism and confidence are not words that you’d hear.…
The Athletic Story Comes to an End
And just like that, The Athletic was bought. This article is for members only Consider becoming a premium member so you can…
Two Things I’m Watching in 2022
I hope everyone had a great end of the year. It was good to take some time to recharge, clear the head,…
Subscriptions Are a Function of Reader Utility
Read online This article is for members only Consider becoming a premium member so you can receive even more analysis and insights.…
Vox and Group Nine Merger Is a Smart Deal For All Involved
First scooped by The Wall Street Journal and then confirmed by the companies, Vox and Group Nine are merging. According to the…
Lead Gen Is Great, But Also Addictive and Misses Major Opportunity
Sometimes I think about the heyday of magazine publishing when brands would throw money at a publisher for a piece of paper…
BuzzFeed Stumbles, But Doesn’t Fumble As It Goes Public
Day one of BuzzFeed being public is now complete. While I doubt this is what the executive team had in mind, one…
Is There An Opportunity in Magazines?
With the speed at which information can be obtained from anywhere in the world, the world of archaic magazines should be long…
Does TikTok Create a Second Pivot to Video?
Anytime I think about publishers creating native video on social media platforms, I’m reminded that the pivot to video has its own…
BuzzFeed Is Weeks Away From Being Public… Where Do We Stand?
In late 2020 and early 2021, SPACs were going to be the savior—nay, the bailout—for digital media. Finally, there was liquidity. But…
Partial Return to Office Misses The Point
Read online This article is for members only Consider becoming a premium member so you can receive even more analysis and insights.…
Workweek Is a Media Company and That’s the Point
One of the inflated areas of focus over the past couple of years has been the creator economy. There are so many…
We Need To Become More Consultative With Our Sales
Read online This article is for members only Consider becoming a premium member so you can receive even more analysis and insights.…