Articles
BDG Parenting Bet Is the Right Move
As someone who spends most of his time thinking about b2b media, I forget that one of the largest consumer audiences is…
Content Apps Are a Bad Investment for Publishers
Someone recommends building an app at every media company I’ve worked at. The intentions are always good. If we had an app,…
Disney+ Introducing Ad Option Is Smart
Streaming services used to be exclusively subscription-based. But as time has gone on, every one has started offering a cheaper, ad-supported version.…
Join the AMO community
Access premium members-only content and join the exclusive community.
iOS 15 Changes How We Have to Track Newsletter Engagement
The way media companies validate the success of newsletters has to evolve. Historically, we have used open rates as our primary metric,…
Publishers Correctly Giving Up on AMP
Page speed has been one of the significant improvements Google has encouraged publishers to make with their websites. In 2015, Google offered…
How to React When Traffic From Google Drops
When the time comes to write my professional memoirs, the first chapter will be called “My Formal Career Started With a Panda.”…
More Publishers Should Be Thinking About International Licensing
There is an unbelievable demand for content around the world. Increasingly, that demand is in languages other than English, which shouldn’t be…
User Experience Matters For Subscription Businesses
Starting and building a subscription business is not like flipping a switch. There are a lot of factors that go into a…
Informa Sells Pharma Product For More Than Expected
Informa revealed back in December that it was looking to sell its Intelligence data businesses. So far, it is off to a…
Media’s Thinking About Social Media Should Change
On November 8, 2018, Fox News, which had 18.4 million followers at the time, stopped tweeting. Months went by and the account…
Largest Newspaper Brands Keep On Growing
It’s fascinating how the biggest digital success stories over the past decade have been the media companies that were going to be…
Is a Bird in the Hand Really Worth Two in the Bush?
There’s something to be said about being content with what you’ve got. That’s why people say a bird in the hand is…
Hits Drive Subs; Library Retains Subs
Churn is a natural part of running a subscription business. In the streaming world, user behavior is developing where a large percentage…
Data Is Good; Decisions Are Better
Years ago, I was working with a developer on setting up Google Analytics on a relaunched website. We were talking about what…
There’s Gold in The Evergreen
One of the big mistakes that media companies large and small make is they focus most of their energy on the next…
Figuring Out What to Charge for a Subscription
One of the most common questions I get asked is, “Why do you charge $200 for A Media Operator?” It’s also one…
Will Investors Keep Making the Same Mistakes?
“Those who cannot remember the past are condemned to repeat it.” Philosopher George Santayana is credited with this quote. As I have…
The Problems That We Try to Solve With Community
We, in the media, love to glom onto new ideas and run with them irrespective of if it actually makes sense. A…