Top publishers’ subscription landing pages

Toolkits is tracking the subscription approaches of 100 top publishers, including their pricing and promotional strategies, product positioning and messaging, the evolution of their landing pages, and more.

Below is a snapshot of 25 leading publishers’ subscription landing pages, as displayed to U.S. users in May and June. Download the high-resolution collection or individual images below.

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Methodology: Toolkits analyzed the top 100 publisher sites selling digital subscription products and collected data on May 22, 2023 from a New York City IP address. Sample sites were selected and ranked based on total volume of U.S. visits during 2022 as measured by Similarweb.