The New York Times Cross 10 Million Digital Subscribers With Growing ARPU in Q2 2024

The New York Times released its Q2 2024 financials today and announced that it had crossed 10 million digital subscribers across the portfolio of products, including its news subscription, The Athletic, Wirecutter, Games, and Cooking.

• Total Revenue: $625.1 million, up 5.8% year-over-year
• Digital-only subscription revenue: $304.5 million, up 12.9% year-over-year
• Digital advertising revenue: $79.6 million, up 7.8% year-over-year

Operating profit increased to $79.4 million, representing a 12.7% profit margin. In Q2 2023, it generated $55.8 million with a 9.4% profit margin. Across the board, it is generating more revenue and seeing its margins improve materially along the way.