August 5, 2024
Members Only

The Financial Times’ FT Edit App Proves a Hit Retention Tool

By: Esther Kezia Thorpe

In March 2022, the Financial Times made a surprising announcement. It was going to launch a new app, bringing eight stories a day for a significantly lower price than its main subscription packages, which start around the $39/mo mark. The app, FT Edit, is free on iOS for the first 30 days, then is priced at $0.99 for the first 6 months, and $4.99 thereafter.

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