Publisher brands with the most digital subscribers

Toolkits maintains regularly updated rankings of the top subscription publishers and brands. Below is our list of top English-language publisher brands, ordered by the total number of paying subscribers with access to their digital subscription products.

Rankings are based on data shared with Toolkits by publishers, in addition to that gleaned from earnings reports, audits, and public statements from company representatives.

To suggest updates or request a publication be included, please contact us.

Last updated: March 2024

2. Includes NYT “All Access” bundle subscribers with the ability to access The Athletic.
6. Includes people with access to an FT-branded digital content product that’s charged for on a subscription basis.