June 21, 2024
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One Year In, Skift Plans Next Steps With Ask Skift

While the media industry worried about the impact of AI on their businesses, travel publication Skift immediately went to work to figure out how AI could help its audience. One of its first endeavors, Ask Skift, launched in May 2023 to give subscribers a chat bot-like experience trained on only Skift content and public SEC reports.

At the time, I wrote:

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