Getting Deeper in an Industry for Better Monetization

By: Jacob Cohen Donnelly

In the world of b2b media, how we monetize our audiences hasn’t really changed in decades. Where it was once controlled circulation where you could sell ads in a print magazine or direct response advertising, it’s now lead generation and webinars. The few smart b2b publications that invest in content can charge a subscription. And, lest we forget, events have always been a staple of the industry.