Fewer, Bigger Events Means More Money, More Margin

By: Jacob Cohen Donnelly

Event powerhouse Hyve Group transformed its business by slashing its portfolio from 269 shows to just 50—and saw average revenue per event soar from £500,000 to £3.3 million (£134m to £165m in revenue). They’re not alone: Questex’s life sciences division drove financial growth while reducing the number of events it hosts from 75+ to 20.