Google Says to Diversify Traffic; Does It Matter For Rankings?

As the platforms evolve their business models and as we start to see a potential—and probable—decrease in traffic, finding new sources of traffic is incredibly important. This is why questions like I asked a few weeks ago regarding Apple News and whether it’s dependable is something many publishers are trying to answer right now.

And so, whenever we get feedback from a platform, especially one as profound as Google, people pay attention. Earlier this week, Danny Sullivan, Google’s search liaison, tweeted a number of times through the official Google SearchLiaison account about what he felt was the appropriate action for publishers to take.