The DNA of a Company Matters And Breaking It Is Nearly Impossible

Who you are as a business matters. It explains a lot about the approaches taken to accomplish things and what the priorities are.

Each business has a DNA. When a business is small, that DNA can change (a term in genetics known as a mutation). As a business grows larger, though, it becomes increasingly difficult for that DNA to change. This is why we find large organizations often get disrupted by little ones.